In the open letter, the additional than sixty ex-staffers referred to allegations designed towards BrewDog on Instagram accounts and stated they ended up hoping to “demonstrate why so quite a few allegations have appear to light”.
They claimed that workers have been subject to harassment, assault and handled “like objects” .
They stated: “By inserting personalities at the centre of your messaging, you have inflated egos and fostered a lifestyle within just craft beer that deifies founders, and presents weight to sexist and misogynistic brewers who declare to be standing up for totally free speech.
“You have develop into a lightning rod for some of the worst attitudes current on equally the net, and in serious lifetime.”
Scottish brewer BrewDog has won legions of followers with its tongue-in-cheek advertising and marketing strategies, which provided launching an ‘ALD’ IPA following Aldi released a equivalent product to the brewer’s well-liked Punk IPA.
Nonetheless some of its advertising and marketing stunts have appear less than fireplace. The start of a satirical “Beer for Ladies” for Intercontinental Women’s Working day in 2018 sparked a backlash with critics contacting it “patronising”.
The former employees also claimed that Brewdog experienced unsuccessful to stick to by means of on a range of its planned strategies, together with sending a scenario of its so-termed ‘protest’ beer to the Kremlin to mock Russia’s legislation banning ‘homosexual propaganda’.
Responding to the letter, Mr Watt apologised and stated the concentration of the enterprise was “not on contradicting or contesting the specifics of that letter, but to pay attention, discover and act”.
He stated: “Most of all, right now, we are sorry. It’s tough to listen to these remarks, but it will have to have been harder to say them. We respect that and we will endeavour to honour that effort and hard work and braveness with the serious improve it warrants.
“We are not heading to make excuses, we’re heading to just take motion. From our motivation to sustainability to our passion for beer, BrewDog has constantly been defined by having duty and continually bettering. This is no exception.”