It’s not just the winners who stand to profit from business awards

If you come to be a winner, you may well perfectly be questioned to be a person of the judges and, when extra, you will possibly truly feel flattered. But believe two times prior to expressing “yes”. Judging can take time: time to examine the information pack from just about every entrant time to go to the all working day judges’ panel and time to go to the (absolutely free) dinner.

If you manage to prevent staying a judge, you could be questioned to be the guest speaker – yet another way to get a absolutely free dinner! My 1st working experience of the function was difficult and traumatic. With just 24 hours’ observe, I turned up at Mere Golf and Country Club to play my component in a boisterous North West Entrepreneurs’ Awards night. 

It could have absent superior. Following the 250 company sat down, the chair of the affiliation declared: “I’m sorry to give you some definitely disappointing information. Our quite well-known guest speaker, Jaqueline Gold, is unable to be with us tonight because of to a unexpected illness, so we are joined by John Timpson.”

If you agree to be nominated for an award, do your quite finest to be there on the massive evening. It isn’t superior variety to get anyone else to decide on up the prize on your behalf. Even an acceptance speech on Zoom fails to satisfy the live viewers. There’s small stage in staying the winner if you can’t rejoice there and then due to the fact, regrettably, the euphoria of that evening is immediately overlooked – your spell as a superstar seldom lasts long.

Obtaining professional the highs and lows of the award circuit, I’m pleased they are back again on the agenda. Following Covid restrictions, marketplace awards supply a excellent excuse for a bit of networking and, for the winners, they can be life-transforming.

But I have received my past trophy possessing proudly received a Life span Accomplishment Award, I’m clearly yesterday’s man.

Sir John Timpson is chairman of the substantial-road expert services company, Timpson.

Ship him a issue at [email protected] and examine extra solutions from his Talk to John column here