John Lewis takes aim at ‘throwaway’ culture in retail sector

John Lewis has promised £1m to deal with the retail industry’s “throwaway” culture. 

The employee-owned company is calling on academics, charities and modest corporations to pitch concepts to assistance slash waste and pollution across food stuff, textiles and residence solutions. 

It will give grants between £150,000 and £300,000 to the most modern concepts to problem the industry’s “outdated make/use/throw away” design. John Lewis elevated the fund from gross sales of 10p plastic bags about a two-year period of time.

Marija Rompani of John Lewis said: “We reside in a environment of finite components and we need to have to commence defending them just before it is too late.

“This is why we’re particularly on the lookout for projects that are regenerative and can eradicate waste or pollution from the style and design stage and eventually protect character.”

John Lewis is working with Hubbub, a charity and social company that focuses on sustainability.

The retailer said the overall removing of one use carrier bags would likely minimize the availability of revenues for identical funds in the foreseeable future, “but we will constantly be on the lookout for techniques to assist innovation”.

In May possibly, John Lewis outlets in Cheltenham, Kingston and Leeds started trialling the removing of one use plastic carrier bags.

In 2019 it released a identical £1m fund to minimize plastic waste and it picked five winners from all around a hundred and fifty apps.

They provided a job that employed mussels to assistance stem the stream of microplastics from polluted estuaries and coastal drinking water.

 Any results from John Lewis’ “Circular Long run Fund” will be shared with the market.