Kochi-primarily based PJJ Fruits, which now procures and sells fruits from throughout the place, is moving into the retail marketplace of imported fruits.
The firm imports fruits from Italy, France, Spain, the US, China, Chile, Australia, and New Zealand, to cater to the burgeoning domestic marketplace in the Point out. These higher-quality, non-harmful fruits are marketed in specially-intended food stuff-quality containers.
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S Suhas, Ernakulam District Collector, will inaugurate the 1st sales. The firm has also programs to increase its existence in all the 14 districts in the Point out by way of distinctive retail shops, P J Jaison, Chairman, stated.
To be certain quality, he stated, fruits are chosen from orchards that strictly adhere to quality benchmarks stipulated not just by their nations around the world but also by intercontinental markets. Fruits brought to Kerala are stored in freezers geared up with particular higher-conclude features. The firm has its possess logistics process to arrive at the fruits collected from the farms to buyers in the shortest possible time, he stated.
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