At the starting of past yr, Ewoma Ukeleghe’s skincare clinic was busier than it experienced at any time been.
“We were completely booked and experienced major designs to scale the company,” recalls the founder of SKNDOCTOR. “But then Covid strike and booking just after booking was cancelled. My appointments went to zero and all of a sudden my calendar was vacant, which was quite scary.”
Ukeleghe suggests it was a “disruptive” and “confusing” time, but instead of panicking, she did what she thinks all great entrepreneurs do: adapt. “You mourn and make peace with the reality everyday living isn’t going to be the similar as it was just before – then you hustle and do whatever it takes to maintain the company going.”
For Ukeleghe, that meant focusing on e-commerce, Zoom consultations and social media internet marketing. “I’m quite fortunate that we thrived,” she suggests.
Improvisation and perseverance are what secured the founder her spot as a finalist for this year’s Black British Company Awards, for which The Telegraph is a media spouse. The event, now in its eighth yr, celebrates the achievements of some of the UK’s leading company bosses and entrepreneurs.
This year’s finalists have been sharing their tricky-gained company classes ahead of October’s virtual ceremony, in the hope it could aid the upcoming technology.
Vese Aghoghovbia, founder of Philly & Good friends, also thinks adaptability is vital.
“People feel the path is straightforward, but it’s not,” suggests the entrepreneur, whose business specialises in children’s guides, toys and online games. “I commenced out thinking I was going down the publishing route, but I never ever predicted to evolve into other solutions.
“It’s good to have a vision, but versatility and open up-mindedness are what is essential to help growth.”