Tasty Dairy to enter B2C segment, diversify product portfolio

Tasty Dairy Specialities Ltd, which has been predominantly a B2B player, is on the lookout

Tasty Dairy Specialities Ltd, which has been predominantly a B2B player, is on the lookout to extend into the B2C section by entering the manufacturing of an total array of worth extra dairy merchandise.

In accordance to Atul Mehra, Chairman, designs are afoot to create capacities to manufacture a new array of worth-extra dairy merchandise ,such as whey powder, cheese, pouch liquid milk variants, curd, paneer, extensive shelf-everyday living flavoured milk and dairy whitener amongst other people.

The ₹400 crore enterprise, which was earlier shown on the SME system of BSE by IPO, just lately migrated to the most important board of the exchange.

“We have a capacity to process around a few lakh litres of milk a day and nearly 95 per cent of our organization presently caters to the B2B section. We have a very compact share of B2C (around 5-7 per cent). We program to maximize it to twenty five-thirty per cent in the up coming 4-five many years,” Mehra advised BusinessLine.

The enterprise is hopeful of commencing manufacturing of these merchandise by the fourth quarter of the present-day financial 12 months.

Diversifying product or service basket

While diversification into the shopper section was often on playing cards, it has been hastened supplied the major transform in shopper conduct and regular rise in demand for worth extra dairy merchandise.

Tasty Dairy presently has a portfolio of conventional worth extra merchandise such as butter, ghee and gulab jamun combine. The start of supplemental merchandise in the group would support diversify its product or service basket.

The enterprise has designs to scale up the capacity of its existing plant to 6 lakh liters per day.

Designs are also afoot to undertaking into the complementing shopper basket, such as bread and eggs, the enterprise reported in its trader presentation uploaded on the BSE just lately. This aside, it is also open up to explore and evaluate the market potential of specified merchandise these kinds of as butter milk, yogurt and ice cream to comprehensive its suite of choices.

Tasty Dairy would also lay emphasis on planning its merchandise properly with a apparent focus on packaging, composition, shelf everyday living and so on targeted at the HoReCa and retail section.

Chatting about the influence of the Covid-19 pandemic on the dairy industry, he reported, though there was an preliminary setback in the course of the initially two months of lockdown with educational institutions, restaurants closing and marriages staying postponed, nonetheless, demand has been recovering rapidly.

“There has been an maximize in at-home usage of milk and other worth extra dairy merchandise and the craze is below to stay,” he reported.