Of the several vitally significant roles and duties of a chief money officer, the potential to produce persuasive money displays would most likely not make the major five. But as several CFOs would attest, these displays can make or split occupations. Deliver a persuasive and persuasive presentation and you’re a hero. Deliver a rambling, unfocused just one, and that up coming promotion is in jeopardy.
Above my several years in television, equally as a studio executive and a producer, I’ve had the excellent fortune to work intimately with men and women who can shift an audience.
Now, as a communications expert to large-profile organization leaders, I work just one-on-just one with CFOs and CEOs who need to have to communicate persuasive messaging to significant audiences, equally smaller and significant. Right here are five strategies to support be certain a great presentation each and every time.
one. Craft your presentation for your audience.
Each individual quarter, CFOs are so targeted on collecting the articles, verifying its validity, and producing the requisite slides to present that they really do not take into account who will be on the obtaining end of that details. The way you present to analysts and shareholders is most likely pretty unique from presenting identical details to the board of administrators. Reverse engineering your presentation from the viewpoint of the audience is a significant to start with step.
two. Have a apparent information.
As soon as you have a mental image of who will be the receivers of the information, it is significant to invest time imagining about the main information you are searching to communicate. It is vital usually to maintain that information as your North Star because it will form the basis for delivering it to the audience. If it is an insider-based audience, your information can be much more thorough and technical. If it is an outsider audience, you will most likely have to get complex details and simplify it.
3. Build a narrative.
Numbers notify a story, and stories can be a strong device to support illuminate the numbers engagingly and memorably. When I work with CFOs in getting ready them for displays, getting them to assume about the numbers as a narrative can often be demanding.
A newly minted CEO that I just lately labored with told me an off-hand story about an working experience she had at her former enterprise. Unbeknownst to her, this story dovetailed properly into a point she was seeking to make for an approaching quarterly earnings get in touch with. We invested time tightening it up for the get in touch with, strategized about its placement, and labored on weaving it in seamlessly.
The comments we bought later was that the story was just one of the major takeaways from that get in touch with. When seeking to produce a narrative, assume of an working experience from your work or particular lifetime that can produce a visible hyperlink to your information.
four. Foresee questions.
Economical displays are two-way discussions. Extra usually than not, CFO’s really do not invest plenty of time anticipating the questions that could come up with each and every slide or piece of details.
It’s significant to set your self in the placement of the board member, trader, or analyst and ask your self what questions could come up. Appear up with a checklist and craft the solution in crafting. But make absolutely sure you also include the most demanding questions you can assume of. If they really do not get asked, that’s great. But you’ll go into your presentation with much more self-confidence realizing that you’re armed for something.
John Wood, the legendary UCLA basketball mentor, famously explained, “Practice doesn’t make ideal. Great exercise would make ideal.” With no correct rehearsal, all the former work you’ve performed will be for naught. It’s significant to go away your self plenty of time to exercise delivering the articles and crafting the narrative.
When I work with customers, I make absolutely sure we rehearse by replicating the working experience as a lot as feasible. That signifies training in the exact space with the exact machines you’ll be using for the precise presentation. Involve a trustworthy colleague on the crew and, if you can, document it. Even though several men and women really do not like to see themselves on video clip, this excess step separates a excellent rehearsal from a great just one. Inquire your self, does it come to feel long? Does it make sense? Are there weak points that could be strengthened? The only way to uncover out is with a formal, recorded rehearsal.
I’m confident that incorporating some or all of these points will pay out dividends in your up coming money presentation.
Rob Morhaim is president of Chicago-based Morhaim Media Consulting, which performs with large-profile organization executives on successful communications and presentation competencies.